Norwegian player Erling Haaland has become one of the most talked about players in 2026. FIFA World Cup. While his spectacular goals have created a buzz online, he has also been making headlines for unexpected reasons. Thanks to the internet, many fans believe he has a female doppelganger.
If you’ve been active on social media, then you’ve probably seen him. The person everyone is talking about is digital designer and knitter, Emma Kate Willman, who netizens believe is a lookalike. Haaland.
Can you see the similarities too? If yes, here is everything you need to know about him.
So, who is Emma Kate Willman?
Emma is a content creator who has built a reputation on social media. Her Instagram is full of detailed hair tutorials where she shares tips and tricks for anyone who wants to know different types of braids.
She also shares step-by-step knitting tutorials on TikTok, explaining the process, repeating the steps, and giving useful tips for everyone to recreate and learn.
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She became famous online after sharing a song showing how to do a French braid. The video quickly caught on, but it wasn’t just her knitting skills that caught people’s attention. Viewers flooded the comments section, pointing out his uncanny resemblance to Erling Haaland, citing his blonde hair, facial expressions, and looks. The comparison even caught Haaland’s attention, with the footballer responding to the video with ‘Hello (tap up emoji).’
Commenting on the comparison, Emma later shared her thoughts in another video, saying, “With the World Cup in mind, I swear if I get one more comment to say I look like Erling Haaland, Haaland. I’ve probably got about three or four thousand followers on Instagram today. First of all, the best doppelganger you can give me is a male soccer player. Really, did we call Zarat please? No offense to Haaland at all, but I’m a little girl from Charleston.”
Erling Haaland’s doppelganger named Emma Kate Willman has gone viral on social media. He even got a reply from Erling 😂 pic.twitter.com/NXCFxUXWPK
— Athlete Vanity (@AthleteVanity) July 7, 2026
(Feature Photo Credit: Emma Kate Willman/Erling Haaland Instagram)
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