It has been five years since Google officially bought Fitbit for a reported $2.1 billion, snapping up the hardware and software teams that also took assets from Pebble, which Fitbit itself acquired in 2016. So, how have things changed? Well, for starters, Fitbit is now Google Fitbit. It’s not the most thoughtful of name changes, and it hasn’t stuck in the minds of consumers, but the good news is that Fitbit devices remain some of the most user-friendly fitness trackers available. This is especially true if you are just starting out, or are re-starting your fitness journey.
Fitbit’s dominance has waned a bit due to many alternatives, but its affordable approach, user-friendly interface, and stylish design make it one of the best wearable fitness brands out there. If you’re looking for a reliable step-counting, sleep-tracking tracker, you’re in for a treat—and thanks to Google’s management, you can now get a smartwatch with features to rival the competition. Here are my picks for the best Fitbit trackers, whatever your wearable needs.
For more recommendations on what to wear, check out our guides Best Fitness Trackers, Best Smart Ringsand Best Garmin Watches.
Updated July 2026: I’ve added the Google Fitbit Air and included pros and cons for all of our recommendations. Product details, ingredients, and prices were also updated.
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Best Fitbit Overall
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Photo: Boutayna Chokrane
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WIRE
- The lightest, most comfortable Fitbit yet
- A complete collection of health metrics in fitness, sleep and health
- An app experience that can be customized and controlled by the user
- AI Health Coach adds motivational value
HE IS TIRED
- Automatic activity detection can misclassify exercise
- AI Health Coach sometimes replaces defaults with short tips
- More emphasis on proprietary Google scores
If you don’t need another screen competing for your attention, the Google Fitbit Air yes I would recommend it to most people. At just 12 grams, it’s the lightest Fitbit—you’ll forget you’re wearing it—yet it quietly tracks everything important: heart rate, sleep, daily activity, skin temperature changes, and menstrual health (to name a few). And instead of constantly checking the statistics on your wrist, you will get all the knowledge in the Google Health app, where your data is presented in an easy-to-understand format.
