Meta removes AI portrait feature days after launch following privacy backlash


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“We have heard feedback that this feature missed the mark, so it is no longer available,” Meta says in a statement.

Meta said on Friday, July 10, it is to stop the AI ​​feature launched this week which allowed users to create photos using public Instagram accounts, after being criticized by many people over privacy issues, including the Hollywood consortium.

“Our intention was to provide a useful creative tool and give people control over whether their public content can be referenced in this way,” Meta said in a statement.

“We have heard feedback that this feature missed the mark, so it is no longer available,” it said.

Meta, the owner of Facebook and Instagram, had unveiled Muse Image on Tuesday, its first image processing prototype from Meta Superintelligence Labs. This feature, integrated into its Meta AI chatbot, can use images as input and allow users to edit generated images directly through graphics.

This feature recently faced backlash over privacy concerns and became an auto-login option for users.

Emmy-winning actress Hannah Einbinder, known for Hackingcriticized the feature on Instagram, saying it was automatically turned on and asking users to turn it off.

SAG-AFTRA, the union that represents actors and other media professionals, also asked members and other Instagram users on Thursday to opt out of the feature.

“Anything other than a clear and obvious choice to use these types of images by Instagram users is unacceptable, and a gross misrepresentation of the public’s perception of the dangers and harms inherent in such use,” SAG-AFTRA said.

Following Meta’s decision to remove the feature, SAG-AFTRA welcomed the move.

“With the dangers of unacceptable digital copies well known, the element that encouraged such behavior is unwise. We appreciate its termination. It is the responsible thing to do,” a union spokesman said.

The backlash reflects growing pressure on tech companies to give users clear control over how their publicly shared content is used by AI features. – Rappler.com



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