Meta launched its AI graphics model from Meta Superintelligence Labs Tuesday, his efforts to compete with such GPT images for OpenAI 2.0 and Google Nano Banana 2 in the race to generate AI images.
A new design, called Muse Image, was launched with deep integrations integrated into the Instagram app. As part of this update, the public Instagram profiles are now automatically selected as fodder for AI production mixes. All someone has to do is quickly tag your account profile—if it’s public—and they can use Meta AI to generate a photo using your likeness.
Meta positions this feature as a clever way to personalize generations with images of real people. “Whether you want to design an invitation for a special event, mock up an interactive creative concept, or produce a personalized artwork, tagging a username allows Meta AI to use public images to create a post-ready image,” reads one of Meta’s. advertising blogs about the new AI tool.
If you want to avoid these AI generations of your Instagram posts without switching your account to private, you’ll have to dig into the app’s settings. Open the Instagram app, tap your profile, and then tap three lines in the upper right corner of the screen. Then, scroll down to Share and reuse tab. This is where you should see the written part Let people use your content on Instagram with AI features on Metaand turn to Publications and one for Reels.
When I checked my personal account on Tuesday afternoon, the settings had not been updated to include this new language.
Instagram’s help center website includes more details about how this feature will affect users, saying that “people can create content and your Instagram content using AI features in Meta” if you leave your account public and on default settings. (The archived version of this page from 2025 does not include the same AI target language.)
While changing your account to private or adjusting your settings will prevent additional images from being generated, existing AI images created by your content will not be deleted.
It is also known that Instagram users may be mixing your photos using AI without your knowledge. “You will not be notified about content created using AI features on Meta,” reads the company’s support page. Of the many aspects of this publication that make me uncomfortable, not even getting a notification when someone does this seems like the biggest red flag of all.
Although it is very big how often companies need you choose from AI traininginstead of opting in—like how Google Search is now backed up media loading, such as reverse image search, to train its AI—as a default option for users, this new converter should be turned off immediately if you want to avoid additional generations based on your Instagram photos and videos.
